San Jose Earthquakes Brand Constitution
Three years in the making, the Brand Constitution was designed to tell the complete story of the San Jose Earthquakes as they moved towards the launch of their new logo. The Constitution honors the club's heritage, with detailed timelines of their history, their uniforms. The timelines were complimented by a glossary of terms meaningful to the Quakes, and a section dedicated to the evolution of their logo.
The Constitution articulated their past, whilst acting as a guide for the future, inspiring the club in their quest for a new identity. It had many versions, each one evolved to reflect the new identity as it came to life.