Nike Glorifiers Concept
Evergreen storytelling concept art for Nike in-store displays. The design solutions used a sculptural approach to convey each product benefit with subtle shifts in material texture and light temperature.
Role: Concepts and visual design
Designed at HUB for Nike
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/9d917b13f3530b636d35d550_rw_1920.png?h=585bac400b2cebde4dd99504f0647337)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/4eca32465cfeeefdf88722b3_rw_1920.jpg?h=4e0635629a872431ad9e582e3f6e603e)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/bd7b570ca30819af3c43daca_rw_1920.jpg?h=5298eaf9ed634a85c580a4ce26ba0993)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/363684621269d14601326f75_rw_3840.jpg?h=9dfa89bd8c568816b1ef83a5cb98d87a)
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![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/8680006b2d1b6dfcd4caf477_rw_1920.jpg?h=1f6765086490586619bf4db0f7ddd66d)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/2aa9c8c32e3b778d0cfe59c2_rw_3840.jpg?h=42883ae65de5ae3752e02a0d24f383f5)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/0b89ad8e9703ef0ffb3c533a_rw_1920.jpg?h=28ecdcbe00fc04d1914deff2411ae685)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/0904f4a292f59a79e7ea77e9_rw_1920.jpg?h=266bebfd605dcbf1a540e5a2e71b69d7)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/bc88e93d519babd8ba55a7c5_rw_3840.jpg?h=d0f5f91c014b5c7d338d205a4c2e658c)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/c8e0aa3136ad8213bcfe0ec4_rw_1920.jpg?h=ff3bee57f689683d51fe5c6f2776828e)
Backlighting radiates from behind the tiles to create a sense of power and energy.
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/791ae505001659935f005ea7_rw_1920.jpg?h=f502d1e0535fd34ac78d5712084e8e4f)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/624d54119c7cd299913fe106_rw_3840.jpg?h=bf328bfeddb6cd7bf2d2496a0a24ed73)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/38a83b6cdfe8c3da495c7ba4_rw_1920.jpg?h=7d1d24303cd6f730bbf091abd793bfa6)
Strips of matte material twist to reveal a glossy back and mirrored surface behind. The entire surface is pitched forward slightly.
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/7af650d9aef8e2fde497b9a4_rw_1920.jpg?h=bd05c13617cb536a09426d15fcac7403)
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![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/5ccee580cdd90f5a5fcd2a2d_rw_1920.jpg?h=54a180ea98c4b76f8aba8fc784d1abd6)
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