Evergreen storytelling concept art for Nike in-store displays. The design solutions used a sculptural approach to convey each product benefit with subtle shifts in material texture and light temperature.
Role: Concepts and visual design
Designed at HUB for Nike
Backlighting radiates from behind the tiles to create a sense of power and energy.
Strips of matte material twist to reveal a glossy back and mirrored surface behind. The entire surface is pitched forward slightly.