Nike GoKit: Onboarding Experience

Designed in partnership with Nike HR to create a premium onboarding and first day experience to set up each new employee with the tools for success and core Nike values.

Role: Creative & art direction, concepting & visual design
Designed at HUB Collective for Nike
Volt flywire inside of the badge reel.
Clear foil on white softtouch for a premium tactile experience.
Velum pages to reveal messages: E - L - I - T - E
A typographic word search lines the inside of the hardcover.

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