adidas Yoga Training
National adidas campaign to launch yoga apparel in adidas outlets.
Role: Art direction of photoshoot (shot list, model casting, retoucing style), art direction & visual design of layouts & in-store retail graphics
Designed at Fiction for adidas
Designed at Fiction for adidas
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/061eda2b197667cde23e0265_rw_3840.jpg?h=6364bf64e3f563919e04f8201af02cf9)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/610322bc9e72a92d7a1eb5d0_rw_1920.jpg?h=42b89f0587ce16f3acc9a2d9c40a20a4)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/752b5f1bc4f23a118b61a20b_rw_1920.jpg?h=22b7ce9cbab07d2dd3e82f1cf596698f)
I like to be as hands on as possible. I used these awesome punk rock figurines to perfect the camera angle and layering of models inside of the compostion. It was a helpful tool in communicating between creative team, the client (adidas), and the photographer.
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/59dd9ac1aaeb542c2072c628_rw_1920.jpg?h=f4f0dae56c2556d24579efda98d1cf6b)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/e875663276f54a0934523a2c_rw_1920.jpg?h=f491ca2b493de587e0bed13014232b3d)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/d34e71df8581f502daa4c79b_rw_1920.jpg?h=7f4d1273fe11ed8600fea13136f68ecc)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/e6bf615e01aaf0be1ca49653_rw_1920.jpg?h=836d8537b4fbf248942593c96a7c405d)
adidas outlet stores
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/940fc7c6eabbae328b9cad37_rw_1920.jpg?h=a6921cc9cf83044a0308118562efe5d0)