adidas Yoga Training
National adidas campaign to launch yoga apparel in adidas outlets.
Role: Art direction of photoshoot (shot list, model casting, retoucing style), art direction & visual design of layouts & in-store retail graphics
Designed at Fiction for adidas
Designed at Fiction for adidas
I like to be as hands on as possible. I used these awesome punk rock figurines to perfect the camera angle and layering of models inside of the compostion. It was a helpful tool in communicating between creative team, the client (adidas), and the photographer.
adidas outlet stores
