Profile
Contact
  • Projects
  • Redesign of Mattel's Balderdash
  • Mattel Packaging: Balderdash Game Rebrand
  • Nike GoKit: Onboarding Experience
  • Presentation Design Reel*
  • Penrose Candles Packaging
  • Nike Retail Displays
  • Nike Destroyer Jacket & Gold Pin*
  • adidas Running Supernova
  • adidas Yoga Training
  • adidas Boston Marathon
  • adidas All Star Weekend Orlando
  • adidas All Star Weekend Santa Monica
  • San Jose Earthquakes Brand Constitution
  • Fiction Website
  • adidas L-Train For Foot Locker
  • The Allison Inn & Spa
  • The Allison Spa
  • King Retail Solutions Brochure
  • OSU Foundation Financial Report
Amy Voldengen
Profile
Contact
  • Projects
  • Redesign of Mattel's Balderdash
  • Mattel Packaging: Balderdash Game Rebrand
  • Nike GoKit: Onboarding Experience
  • Presentation Design Reel*
  • Penrose Candles Packaging
  • Nike Retail Displays
  • Nike Destroyer Jacket & Gold Pin*
  • adidas Running Supernova
  • adidas Yoga Training
  • adidas Boston Marathon
  • adidas All Star Weekend Orlando
  • adidas All Star Weekend Santa Monica
  • San Jose Earthquakes Brand Constitution
  • Fiction Website
  • adidas L-Train For Foot Locker
  • The Allison Inn & Spa
  • The Allison Spa
  • King Retail Solutions Brochure
  • OSU Foundation Financial Report

Redesign of Mattel's Balderdash

Redesign of Mattel's Balderdash

Modernized the packaging experience to capture the Balderdash brand essence of bluffing and guessing. Intended to authentically connect to a target demographic of 16–18 to be more competitive in the party game market. In stores now! 

Role: Creative Direction, Concept Development, and Visual Design
Designed at HUB Collective for Mattel

You may also like

King Retail Solutions Brochure
2014
Mattel Packaging: Balderdash Game Rebrand
2016
The Allison Spa
2014
adidas L-Train For Foot Locker
2015
Nike GoKit: Onboarding Experience
2016
Fiction Website
2015
Penrose Candles Packaging
2015
adidas Running Supernova
2013
adidas Boston Marathon
2014
The Allison Inn & Spa
2010
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*These projects are password protect to respect sensitive brand content. Please contact me to view.