adidas Boston Marathon Campaign
Adidas challenged us to create a unique visual campaign for the Boston Marathon that would integrate existing assets from the 2013 running campaign with existing assets from the 2013 boost campaign. The campaign needed to introduce the boost footwear line and position adidas as a credible and authentic running brand. Deliverables included art direction for marrying the two looks, visual design for campaign graphics, mile markers, out of home graphics, and even activation ideas to elevate the adidas presence at the marathon. Comprehensive brand guidelines were created to outline the usages of the campaign and it's assets.
Role: visual design of campaign graphics, event graphics & brand activation ideation
Designed at Fiction for adidas
Supernova (left) + Boost (Right) were combined to create a fresh look.
Kit of parts for the Boston Marathon campaign.
Retail window that appeared in the campaign guidelines to demonstrate use of second surface elements.
Digital billboards were placed along key points of the race. Family and friends could text in words of support and cheers. Cheers also appeaered on twiter and social media accounts.
Prudential Center
Prudential Center Stairs
Prudential Center
Boston Marathon commemerative poster

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