adidas Running Supernova campaign
Visual campaign for adidas Supernova Spring/Summer 2013. The campaign takes its inspiration from the big city, the urban landscape, the concrete jungle that often serves as a backdrop to our favorite run. The final delivery was photography and layout mechanicals, and a comprehensive visual guide that could be distributed to vendors, designers and retail partners to demonstrate campaign execution across multiple mediums including retail windows, in-store graphics, print advertisements and web.
My roles included concept ideation, art direction of photography (lighting, camera angles, shot list, retouching style, etc.) and visual design of campaign graphics. I also created a detailed brand guidelines outlining how to use assets across multiple mediums.
Designed at Fiction with Swanson Studio for adidas
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/221fcd4fb4c15f146d74b506_rw_1920.jpg?h=5f50752493b947e3ebcd08a8c6ebc1a9)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/5ba0d8c3a23dee6883c55a4a_rw_1920.jpg?h=123e73ca3b5fe745f28ac512dc76dc73)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/7ec1a7b18dc7dbef9f600fcf_rw_1920.jpg?h=675256044da8c5f7b48e444bce459763)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/7c2bdd17f77fa2535870b4d0_rw_1920.jpg?h=9a942aade15605af838603e95941cc60)
Photography direction
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/5c9d3336ead0d9364670e6f5_rw_1920.jpg?h=b843769f0144d677f8ff294a80cdd11e)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/a5afd95a9ee6cdf2ffba802c_rw_1920.jpg?h=565178f6f30eab2697507043fa32b923)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/e06750f688407af1fa8bbc23_rw_1920.jpg?h=81f11870c30e83a5334f6a68e8622a6a)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/9d30d0a5f34a5623b793e24d_rw_1920.jpg?h=09de4c2516019dfc555a61f48f116629)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/ad2be3f33940a8b3f7fd0b33_rw_3840.jpg?h=7a16670281ff7992ad09ec8ca8b8d383)
![](https://cdn.myportfolio.com/5a8cf6139f5f317bd16f90fea9e59fe8/4a3dad6703fc71ad2a0c7296_rw_600.gif?h=d1157003cdf35b8ed32072c8391f1411)
adidas.com digital ads