adidas Running Supernova campaign
Visual campaign for adidas Supernova Spring/Summer 2013. The campaign takes its inspiration from the big city, the urban landscape, the concrete jungle that often serves as a backdrop to our favorite run. The final delivery was photography and layout mechanicals, and a comprehensive visual guide that could be distributed to vendors, designers and retail partners to demonstrate campaign execution across multiple mediums including retail windows, in-store graphics, print advertisements and web.
My roles included concept ideation, art direction of photography (lighting, camera angles, shot list, retouching style, etc.) and visual design of campaign graphics. I also created a detailed brand guidelines outlining how to use assets across multiple mediums.
Designed at Fiction with Swanson Studio for adidas
Photography direction
adidas.com digital ads
