adidas All Star Weekend Orlando

adidas challenged us to create a visual campaign for All Star Weekend Orlando. The campaign covered multiple special athlete & celebrity events, in-store retail graphics for adidas own stores, adidas outlets, NBA Store, Foot Locker, Champs and Lids. Event activations & special celebrity lounges were designed to boost the adidas presence at the All Star games.

Role: photography selects, art direction and visual design of layouts, retail windows & in-store retail graphics across multiple store locations, event activation ideation to enhance the adidas presence at the all star games, creation of detailed brand gridlines to capture asset usage.

Designed at Fiction In partnership with adidas Basketball

Foot Locker footwear wall

Foot Locker retail graphics

adidas outlets

adidas.com homepage

Storyboard for animated banner.

Overview of all the layout combinations.

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