Mattel Packaging: Balderdash Game Rebrand

Redesign of Mattel's Balderdash

Modernized, sophisticated packaging experience that captures the Balderdash brand essence of bluffing and guessing. Intended to authentically connect to a target demographic of 16–18 to be more competitive in the party game market. Coming to stores Fall 2016.

Role: Creative & art direction, concept development and visual design
Designed at HUB Collective for Mattel

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