adidas Yoga Training

adidas Yoga Training
National adidas campaign to launch yoga apparel in adidas outlets.
 
Role: Art direction of photoshoot (shot list, model casting, retoucing style), art direction & visual design of layouts & in-store retail graphics
Designed at Fiction for adidas
I like to be as hands on as possible. I used these awesome punk rock figurines to perfect the camera angle and layering of models inside of the compostion. It was a helpful tool in communicating between creative team, the client (adidas), and the photographer.
adidas outlet stores

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